此設計的目的為透過做家事加強與家人間的情感連繫。因為家庭中，家事是最麻煩也是觀念落差最大的地方。「擦地鞋」是為了鼓勵夫妻一起做家事，享受在一起的時光，找出可以共同參與的興趣。
M&W 為連繫家庭情感所推出的產品，且出自於一個簡單的概念。夫妻應該享受在一起工作的時間，並且從做家事的過程當中，瞭解彼此。此外「擦地鞋」也可減輕家事的難度。

M&W Product for Families' Emotion Communication----Floor-Sweeping Shoes for Couples
Now most social concerns in China are focused on problems of disadvantaged minority, for example, the health of old people, children’s education, routine life of the disabled. However, the communication in the family among the general public is often ignored.

This idea of M&W comes from strengthening families’ emotion through housework. However, housework sometimes brings quarrels for couples because of different standard or style of housekeeping work. Floor-Sweeping Shoes for Couples drives both of them doing the work and enjoying the time they spend together, finding out the interest involved.